Lafferty Premier
CASE STUDY
Lafferty Premier Waterfront & Estates

Lafferty Premier Waterfront & Estates, is a jewel in the heart of Vero Beach and Sebastian. This isn't just another real estate agency; it's a boutique enterprise tailored to the exquisite and undisturbed charm of the Treasure Coast.
Regarded as Florida's radiant jewel, the Treasure Coast is celebrated for its stunning beaches and tranquil ocean and riverfront communities. Envision a lifestyle adorned with over 50 miles of immaculate, untouched coastlines; such is the exceptional lifestyle that the Treasure Coast promises.
Guiding Lafferty Premier Waterfront & Estates is the dedicated Mike Lafferty, steering the Vero Beach-centric initiatives with steadfast dedication and fervor. The diverse suite of services extends to both residential and commercial real estate sectors, with a pronounced emphasis on brokering, homewatch, and bespoke concierge services.
Yet, at the heart of Lafferty Premier lies a belief: it extends beyond mere property; it's about cultivating enduring relationships. They view every client as a valued member of the community, and their commitment is to provide a flawless service experience. Supported by a dynamic team of over twenty proficient agents, with a shared vision to transform the Treasure Coast into not just a place of residence but a cherished abode.
Essential Features
Recently, Mike Lafferty joined forces with PD/GO Digital Marketing to rejuvenate and modernize the digital face of his business. The collaboration with PD/GO was a strategic choice, given their considerable expertise in web design. The synergy of this partnership birthed a website brimming with innovative features:
Upon entry, visitors are invited to delve into a diverse range of featured listings, which includes residential, commercial, rental, and vacant land offerings. In addition to this, the website proudly hosts an enlightening real estate blog, serving as a reservoir of knowledge. For individuals contemplating a foray into the real estate world, a specialized page awaits, guiding them on initiating their journey with The Lafferty Group. Importantly, the site is meticulously crafted to be ADA compliant, championing accessibility for all, including those with visual or auditory impairments.
The website can be viewed online Lafferty Premier Waterfront & Estates
The website also features:
- Prominently displayed on the website's home page is an entrancing drone video, offering viewers a panoramic perspective of the Treasure Coast's myriad attractions and scenic beauty.
- The website is engineered with a responsive design that prioritizes user experience, ensuring flawless rendering across various devices.
- Embedded within the site is an intuitive, responsive contact form, streamlining the process for visitors keen on initiating communication.
- Visitors can navigate the extensive Featured Listings & MLS page, presenting a curated list of residential, commercial, and rental properties spanning Indian River County and adjacent areas. This section serves as a comprehensive hub for all real estate inquiries.
- Incorporated seamlessly is an interactive Google map, providing turn-by-turn directions to their office.
- However, this is just a glimpse; the website offers an expansive realm of features awaiting exploration.