Bevel

Bevel is a company that specializes in providing blade sharpening services and a range of cutting tool and equipment products. Founded by Mark B. Scott as Proedge USA, the company recognized the need for a more sustainable solution for maintaining cutting instruments, rather than continually buying new ones. With the rebranding to Bevel, the company has expanded its offerings to cater to a wider range of cutting tool and equipment needs.

In addition to its focus on sustainability, Bevel is a socially responsible company that has a mission of hiring US Military Veterans, particularly those who are homeless and disabled, and providing them with employment opportunities. The company takes pride in its commitment to making a difference in the lives of veterans and has built a reputation as a business that cares about the community.

To appeal to visitors' emotions and encourage them to support the business, Bevel collaborated with the PD/GO Digital Marketing design team to create a website that tells Mark's compelling story. Through highlighting the struggles that veterans face and the ways in which the company is making a difference, Bevel aims to inspire customers to support its mission and promote a sustainable future.

Essential Features

The new Bevel website has several key features that make it an effective online platform for the company. The website prominently features a video on the Home page showing the blade sharpening process, which is of high quality and engages visitors. The images and graphics throughout the website support Mark's story and evoke emotions, highlighting the company's focus on sustainability and its commitment to supporting US Military Veterans.

The website also features prominent Call-to-Action (CTA) buttons, which are easily accessible to visitors and encourage them to take action, such as contacting the company or signing up for email updates. The CTA buttons are clear and concise, with strong messaging that entices visitors to engage with the company.

In addition, the website has a responsive design that is optimized for mobile devices, ensuring that visitors can easily navigate the site on smaller screens. This feature is essential since the majority of internet users access websites on their mobile devices.

The website is also fully ADA compliant, ensuring that it is accessible to everyone, including those with disabilities. This includes adding alt text to images, using clear and concise language, and ensuring that the website is navigable using a keyboard.

Overall, the Bevel website is an effective online platform that engages visitors with its high-quality video, evocative imagery, prominent CTA buttons, and responsive design. The website's ADA compliance also ensures that it is accessible to everyone, making it a valuable resource for a wide range of visitors.

Visit the new Bevel website at Bevel to explore a comprehensive and engaging platform that showcases the company's commitment to accessibility, social responsibility, and customer engagement.

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